Update: 14.11.2023
Last week: 44 week 2023 (30.10.2023 - 05.11.2023)
Last full month: October 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 8 382 | -6.1% | 9.7% | -0.3 | 16 726 614 | -6.8% | 8.1% | -0.4 | -3.0% |
| MoM | 35 711 | 27.0% | 9.4% | 0.6 | 71 732 180 | 29.0% | 8.0% | 0.6 | 19.5% |
| YTD | 278 290 | 42.0% | 8.9% | 2.1 | 526 088 191 | 45.6% | 7.5% | 1.6 | 8.1% |
| MAT | 328 165 | 49.8% | 8.9% | 2.2 | 615 514 089 | 54.1% | 7.5% | 1.7 | 12.5% |
| BRAINMAX | |||||||||
| WoW | 1 219 | 2.4% | NA | NA | 4 216 285 | 1.2% | NA | NA | NA |
| MoM | 5 265 | 37.0% | 100.0% | 0 | 18 359 865 | 36.7% | 100.0% | 0 | 37.0% |
| YTD | 36 603 | 599.7% | NA | NA | 125 142 291 | 631.6% | NA | NA | NA |
| MAT | 41 559 | 694.5% | NA | NA | 140 806 651 | 723.2% | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 16 131 | 6.5% | 46.7% | 0 | 50 768 273 | 4.5% | 40.5% | -0.1 | 6.5% |
| MoM | 68 043 | 4.6% | 46.4% | -0.8 | 217 820 641 | 5.5% | 40.2% | -1 | 6.4% |
| YTD | 753 021 | 31.7% | 44.8% | 3.1 | 2 320 464 021 | 38.6% | 39.8% | 4 | 22.7% |
| MAT | 858 489 | 37.3% | 44.8% | 3.5 | 2 625 673 604 | 43.2% | 39.8% | 4.5 | 26.6% |
| MODELAX-N | |||||||||
| WoW | 28 186 | 9.0% | 20.5% | 1.3 | 9 790 276 | 9.0% | 11.4% | 0.5 | 2.3% |
| MoM | 107 831 | 15.4% | 19.1% | -0.4 | 36 893 665 | 19.6% | 10.6% | 0.2 | 17.5% |
| YTD | 975 154 | 299.5% | 18.8% | 13.6 | 312 379 361 | 276.9% | 10.4% | 7.5 | 11.7% |
| MAT | 1 092 465 | 347.6% | 18.1% | 13.6 | 351 945 526 | 324.7% | 10.1% | 7.6 | 10.0% |
| REDUXIN | |||||||||
| WoW | 10 814 | 7.5% | 31.3% | 0.3 | 52 388 560 | 4.8% | 41.8% | 0 | 6.5% |
| MoM | 46 035 | 6.1% | 31.4% | -0.1 | 227 593 863 | 9.3% | 42.0% | 0.5 | 6.4% |
| YTD | 558 671 | 6.4% | 33.2% | -5.1 | 2 471 115 048 | 8.9% | 42.3% | -6.2 | 22.7% |
| MAT | 635 409 | 8.4% | 33.2% | -5.6 | 2 774 864 646 | 8.5% | 42.1% | -7.1 | 26.6% |
| REDUXIN FORTE | |||||||||
| WoW | 3 216 | 8.5% | 9.3% | 0.2 | 12 962 461 | 8.3% | 10.3% | 0.3 | 6.5% |
| MoM | 13 674 | 12.4% | 9.3% | 0.5 | 56 028 545 | 12.3% | 10.3% | 0.4 | 6.4% |
| YTD | 142 341 | 44.0% | 8.5% | 1.2 | 552 847 950 | 47.6% | 9.5% | 1.5 | 22.7% |
| MAT | 162 165 | 49.1% | 8.5% | 1.3 | 628 414 795 | 53.6% | 9.5% | 1.7 | 26.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 278 290 | 42.0% | 8.9% | 2.1 | 526 088 191 | 45.6% | 7.5% | 1.6 | 8.1% |
| BRAINMAX | 36 603 | 599.7% | NA | NA | 125 142 291 | 631.6% | NA | NA | NA |
| GOLDLINE PLUS | 753 021 | 31.7% | 44.8% | 3.1 | 2 320 464 021 | 38.6% | 39.8% | 4 | 22.7% |
| MODELAX-N | 975 154 | 299.5% | 18.8% | 13.6 | 312 379 361 | 276.9% | 10.4% | 7.5 | 11.7% |
| REDUXIN CAPS | 558 671 | 6.4% | 33.2% | -5.1 | 2 471 115 048 | 8.9% | 42.3% | -6.2 | 22.7% |
| REDUXIN FORTE | 142 341 | 44.0% | 8.5% | 1.2 | 552 847 950 | 47.6% | 9.5% | 1.5 | 22.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 328 165 | 49.8% | 8.9% | 2.2 | 615 514 089 | 54.1% | 7.5% | 1.7 | 12.5% |
| BRAINMAX | 41 559 | 694.5% | NA | NA | 140 806 651 | 723.2% | NA | NA | NA |
| GOLDLINE PLUS | 858 489 | 37.3% | 44.8% | 3.5 | 2 625 673 604 | 43.2% | 39.8% | 4.5 | 26.6% |
| MODELAX-N | 1 092 465 | 347.6% | 18.1% | 13.6 | 351 945 526 | 324.7% | 10.1% | 7.6 | 10.0% |
| REDUXIN CAPS | 635 409 | 8.4% | 33.2% | -5.6 | 2 774 864 646 | 8.5% | 42.1% | -7.1 | 26.6% |
| REDUXIN FORTE | 162 165 | 49.1% | 8.5% | 1.3 | 628 414 795 | 53.6% | 9.5% | 1.7 | 26.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 8 382 | -6.1% | 9.7% | -0.3 | 16 726 614 | -6.8% | 8.1% | -0.4 | -3.0% |
| BRAINMAX | 1 219 | 2.4% | NA | NA | 4 216 285 | 1.2% | NA | NA | NA |
| GOLDLINE PLUS | 16 131 | 6.5% | 46.7% | 0 | 50 768 273 | 4.5% | 40.5% | -0.1 | 6.5% |
| MODELAX-N | 28 186 | 9.0% | 20.5% | 1.3 | 9 790 276 | 9.0% | 11.4% | 0.5 | 2.3% |
| REDUXIN CAPS | 10 814 | 7.5% | 31.3% | 0.3 | 52 388 560 | 4.8% | 41.8% | 0 | 6.5% |
| REDUXIN FORTE | 3 216 | 8.5% | 9.3% | 0.2 | 12 962 461 | 8.3% | 10.3% | 0.3 | 6.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 35 711 | 27.0% | 9.4% | 0.6 | 71 732 180 | 29.0% | 8.0% | 0.6 | 19.5% |
| BRAINMAX | 5 265 | 37.0% | 100.0% | 0 | 18 359 865 | 36.7% | 100.0% | 0 | 37.0% |
| GOLDLINE PLUS | 68 043 | 4.6% | 46.4% | -0.8 | 217 820 641 | 5.5% | 40.2% | -1 | 6.4% |
| MODELAX-N | 107 831 | 15.4% | 19.1% | -0.4 | 36 893 665 | 19.6% | 10.6% | 0.2 | 17.5% |
| REDUXIN CAPS | 46 035 | 6.1% | 31.4% | -0.1 | 227 593 863 | 9.3% | 42.0% | 0.5 | 6.4% |
| REDUXIN FORTE | 13 674 | 12.4% | 9.3% | 0.5 | 56 028 545 | 12.3% | 10.3% | 0.4 | 6.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs